WHOLEY

This launch balanced clean product imagery with a platform-native social approach. I shot the product and packaging photos, created website assets, and developed TikTok content from concept through post production. The channel already had traction, but it was missing the younger audience. I introduced a more spontaneous, story-driven style and iterated with small variations to learn what people actually watched and shared.

What made the project stand out was reaching two different audiences at once: shoppers encountering the bowls on shelves with my photos on them, and a younger crowd discovering the brand through TikTok.