BGV

The brief returned each year: raise awareness for common Christmas fire risks without losing attention. In a category filled with predictable safety videos, the challenge was to make prevention memorable.

In 2024, I approached the topic with bold humor. Four short spots opened with a burning Christmas tree to grab viewers instantly before shifting into clear, practical advice. I handled concept, script, production, editing and ad setup across Meta, TikTok and LinkedIn.

For 2025, I reimagined the format completely. Instead of repeating the formula, I created a fake news concept featuring a studio moderator and a field reporter “on site,” filmed in studio and enhanced with AI-generated backgrounds. The episodes felt real at first, drawing viewers in before subtle cues revealed the satirical layer.

Across both seasons, the campaign evolved from shock-driven hooks to narrative storytelling while maintaining strong cross-platform performance.